Social Media Spotlight – How to make the IG Algorithm Work for You

Social Media | What's going on! |

The Instagram algorithm has been a sore spot with people for a while now, but I’m here to tell you that it is a good thing and it should be embraced not run from.

With over 1 billion accounts on Instagram, the algorithm is working to make sure we don’t see all of the noise in our feed but instead prioritizes what we want to see by paying attention to our habits. Who are we following? Who are we direct messaging? Whose posts are we commenting on and liking? The list goes on and on. All of those actions play a part in how the algorithm dictates what we see. The trick is creating content that people want to engage with. No posting for the sake of posting anymore.

Here are three tips to make sure your content is seen thus giving your business the exposure it deserves.
1. Engage! Let me say it louder for those up top…ENGAGE!!! No more “posting and ghosting”. Respond to comments in a timely manner (Definitely within a day, if not within a few hours). We like to follow the rule of taking 10 minutes to do your community engagement in the morning, around lunch time and right before you leave the office or close up shop for the day.

2. Use all available tools on Instagram. Post on the feed 3-5 times a week. Post to your IG stories with behind the scenes of your day to day. In your stories, use polls, Q&A sticker, etc. Be personal and show them a side to you and your business that they wouldn’t otherwise have access too. Do you have tips, need to know information or insights for potential clients? Create an IGTV video giving them all of the details! There are countless ways to provide quality content to your followers.

3. Tailor your content based on your available insights. First, if you are a business on Instagram, your account needs to be a business account. The data you are missing out on by having a personal account is vital. Second, The insights provided give incredible information about your audience including their most liked posts, location, time of day they’re searching, etc. Use this information to your advantage and create content that mirrors the content you’ve already created that they really seemed to enjoy. Also, keep in mind that those most liked posts can be re-posted with a different caption after some time has passed.

Have specific social media for business related questions you want or need an answer to? Leave a comment and we’ll be happy to help!

Written by Megan Blanks, Marketing Director and Social Media Manager for McManamy McLeod Heller

*This content is for informational purposes only. Not to be relied upon as legal advice. Nothing in this blog should be construed as creating an attorney-client relationship. MMH is not responsible for, does not endorse or accept liability for any externally linked site or its content. MMH does not give any representation regarding the safety, reliability or accuracy of the content or materials contained on any external website.